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J. Sainsbury 'High Class Provisions'

'It was 1869 when John James Sainsbury and his wife Mary Ann opened the first Sainsbury's store on London's Drury Lane. The business didn't take long to flourish, proving popular with locals due to the high quality yet affordable goods on offer.

By 1881, three more stores were opened to help cater for the growing demand. In 1882, they opened their first shop outside of London, in Croydon and it quickly became Sainsbury's flagship store.'

Timeline (sainsburyarchive.org.uk)

An old sepia-toned photograph of a highstreet shop with an elaborate shop-front display with the banner 'Daily arrivals, Pure butter, J Sainsbury high class provisions'. There is a man standing at the door entrance.
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